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Resume

Career History and Educational Qualifications

Aug 2021 - Present

MarkeTHINK - Creative Director

Communications and Creative Team
• Produced key creative visuals for Instagram and Telegram for both school events and organic postings
• Created gratitude posts for vendors under school-wide events such as Exam Welfare Pack Giveaway
• Directed creative copywriting for eDMs and social media postings

December 2021 - June 2022 

Changi Airport Group - Graphic and Design Assistant

    SEM/SEO | Graphic Design | Photography/Videography | EDMs

  • Spearheaded and led the marketing campaign for January 2022 (Chinese New Year)

  •  Conceptualized regular retention Electronic Direct Mail (EDMs) to increase conversion and open rates on a monthly basis

  • Spearheaded the creation of publicity materials, including key visuals, promotional graphics, short-form videos, and UTMs on Telegram, Facebook, Instagram

  • Directed photoshoots and video product shoots for in-airport and off-airport tenants

  • Shortlisted highest performing keywords and bidding prices to enhance Search Engine Marketing (SEM) 

July 2018 - November 2019

Singapore Airlines - Flight Attendant

•Served over 180 passengers on each flight.

•Validated AED equipment safety and serviceability 300 times over 6 months.
•Addressed the needs of passengers, receiving over 15 commendations for good inflight service.

March 2017 - August 2017

Digital Marketer & Head Hunter

Spearheaded social media marketing initiatives and drove a strong presence and following on Instagram, Facebook and Twitter by a 60% increase within 22 weeks for Coto Language Academy.
•Designed over 15 posters and infographics for newsletters and the website.
•Kickstarted Search Engine Optimisation and paid advertisements and increased follower count by 30%
over 2 months

Utilised Platforms:
• Facebook Marketing (for highly targeted paid advertisements and organic posts)
• Mail Chimp (for generation of newsletters)
• Twittimer (for scheduling of tweets on Twitter)
• Social Media Platforms: Facebook, Instagram, Twitter
• Adobe Photoshop & Lightroom (for designs)

Resume & Testimonials: CV
Image by NordWood Themes

Testimonials

What They’re Saying

Resume & Testimonials: Testimonials

Jasline is a hardworking and responsible individual with an excellent attitude towards work. During her internship, Jasline was responsible for the planning of the social publicity calendar as well as content creation and storyboarding for the tactical and brand awareness campaigns where she organised the talents, props and liaised with tenants for shoots. She kept a close tab on the upcoming deadlines to ensure that timelines do not lapse. This was clearly demonstrated with the back-to-back submissions for the social content posts for Changi Eats where she proposed the design and content for each social post and prepared the creative, copy and weblinks for performance tracking purposes. Jasline’s good time management enabled her to plan and prepare the content and assets beforehand for clearance with her team leaders, after which she would independently prepare the necessary assets for the submission and setup of the social posts and media buys without much prompting required.

Jasline has a pleasant and friendly disposition. She is always helpful, polite and respectful to her superiors and team members. She is always willing to take any new assignments with a positive attitude and will often volunteer her assistance to the team in any way possible. She is driven and takes initiative in the work allocated to her and delivers it promptly and with excellence. Jasline also demonstrated flexibility when faced with last minute changes to the campaign plans. She is quick to respond to changes and would ensure that the changes are reflected despite the tight deadline imposed.

Most importantly, Jasline was receptive to feedback and took it positively to improve her work deliverables. This was demonstrated several times throughout her internship where she would consult her team leaders on the proposed creative concepts and was open to the feedback given. Her willingness to do better has enabled her to produce good quality work for each campaign.

Ruth Simon (Ms.) - Changi Airport Group | Landslides Concessions Marketing Manager

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